The magazine I like

ELLE

http://www.elle.com/

This magazine focuses on fashion, beauty, astrology, clothing brands, etc.

Obviously, the target audience is female, especially young-female adults.  They buy this magazine to keep or make them feel updated.

The writing style and tone is friendly and professional.  In addition, they use attractive words, such as “the latest”, “lovely”, to attract reader to pay attention or even desire to buy the items.

Published in: on PM00000010000004830 27, 2007 at 8:44 p11 Leave a Comment

90-second television package

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45-second radio story

BODY WORLD 2

TALENT: GL

11-10-2007

An anatomical exhibition of real human bodies — BODY WORLDS — has amazed many people. Gunther von Hagens is the investor of Plastination and Creator of the BODY WORLDS exhibits. The exhibition focuses on the education of the human body, its function, diseases, and physical changes. About 200 anatomical specimens on display in the BODY WORLDS exhibitions are authentic.

 

[Cart No.: BODYWORLD1.wav

Time: 28s

Out-cue: “…exhibition is excellent.”

BODY WORLD 2 presents by The Tech museum of innovation in San Jose, California, from September 27, 2007 through January 26, 2008.

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My “Real News” Story

You Know How Things Look Like Inside Your Body?  No, I Don’t Think So.

“It is the most amazing and remarkable exhibition I have ever been! The demonstration of the human bodies, the slices of the organs, I can even see an arm with just vessel, just blood vessel without any bones, muscles or skin!” Jeffery Kuo, student of San Francisco State University. 

BODY WORLDS are anatomical exhibition of real human bodies, which focus on the education of the human body, its functions, diseases, and physical changes (www.bodyworlds.com).  Gunther von Hagens is the inventor of Plastination and Creator of the BODY WORLDS exhibits.  There are three BODY WORLDS exhibitions are held currently.  BODY WORLD 1 and 3 are held at Charlotte, North Carolina and Saint Louis, Missouri.  BODY WORLD 2 presents by The Tech museum of innovation in San Jose, California, from September 27, 2007 through January 26, 2008.

According to the description on the website of the BODY WORLDS, all anatomical specimens on display in the BODY WORLDS exhibitions are authentic.  They belonged to people who declared during their lifetime that their bodies should be made available after their deaths for the qualification of physicians and the instruction of laypersons (www.bodyworlds.com).  

In the exhibition, you are able to see description boards next to each specimen to explain the differential function of our inside body in different conditions.  For instance, “The Baseball Player”, it is described as “… at full stretch, his upper body twisted in the follow-thought movement describes muscles… his shoulder is rotated so far to the left that the flat muscles of the trunk are completely stretched on the side and contracted on the others.”  Other than “The Baseball Player”, you can also find “The Ringman,” “The Skateboarder,” “The Ponderer,” “The Ballet Dancer,” “The Yoga Lady,” “The Flying Skier,” etc.

Besides, the different poses of the specimen, you can also examine many different slices from our body, such as “Horizontal slices through the thigh,” “Frontal slice though the hip joint,” “Horizontal cross-section of the thoracic cavity,” etc.  In addition, you can also study specimen in different anatomical display.  For instance, “The Autopsy Body”, it shows all the muscles just below the skin — what you can see are a specimen without any skin, just muscles.  And the most shocked anatomical specimen the writer personally thinks is “The Exploded Body,” which is an expanded body illustrates the overall structure of the human body: inner organs covered by bones, which, in turn are covered by muscles. 

According to The Tech museum of innovation website, BODY WORLDS features more than 200 authentic human specimens preserved through Plastination, including whole bodies, individual organs, and transparent body slices (www.thetech.com).  The identities, age and causes of death of the human specimens are not disclose in keeping with the donors wishes. 

“I can’t believe they are all real human bodies.  I really want to see the process of making the specimen.  I think that will be more interesting if they show some clips like the making of specimen. But overall, this exhibition is excellent.” Toshi Yamaha, student of a medical school.

 

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