Topical Blog Post: “Planning”

We always do something that is unexpected, but don’t do things that supposed to be done.

I have two kittens, one boy and one girl.  My boyfriend and I adopted them 5 months ago when they were only 4 weeks old.  There were 5 of them that they were found in a compressive dumpster by my boyfriend’s co-worker behind their workplace. When we got to the veterinarian, the other 3 had already got adopted, and these two little “left-over” fur balls were sitting in the box and meowing for home. Due to our sympathies and their cuteness, we brought the home with us.  This is how we got these two kittens.  But the point is… we didn’t PLAN to get any pets.

According to American Heritage Dictionary, planning is to have a specific aim or purpose.  I always have perfect plans.  I always plan what I have to do the next day on the night before I go to bed.  “The first thing I have to do tomorrow is to go to make an appointment with a counselor, then go to bank to deposit a check, then go to Safeway to buy shampoo, and then go home to do homework.”  When the “tomorrow” ends, however, nothing is done: no appointment is made, the check is still in my wallet, no shampoo when taking shower and, no homework is done.  What I have done that “tomorrow” is I adopt two kittens.  I haven’t done with what I have planned, but I have done something that I haven’t planned. 

Focus Story Structure Exercise

There are 20,000 injuries in high school football each year — 12 percent of them permanently disabling the victims.  Thirteen youths died last year.  Thirty-five percent of the injuries are to the neck or head.  Most critics blame the helmet. 

 

Pete Stenhoff 16, a junior at Chula Vista High School in Redmond, California, is confined to a wheelchair for life. 

 

Stenhoff was hurt in a game during his senior year. He rammed his head into the ball carrier’s chest and cracked vertebrae in his spine. .  “I knew the risks involved when I decided to play football,” he says, and adds, “I wish I would have known just how bad it could be.”   At the time of the accident, he weighed 210 pounds, and now he only weighs 172 pounds.  He didn’t graduate with his class is and trying to get his diploma by taking correspondence courses.  He is not bitter. 

Find That Lead Exercise

1)      Scene-setter Leads

 

Patients without Border

By Sara Corbett New York Times

 

        Long before the dentists and the doctors got there, before the nurses, the hygienists and X-ray techs came, before anyone had flicked on the portable mammography unit or sterilized the day’s first set of surgical instruments, the people who needed them showed up to wait. It was 3 a.m. at the Wise County Fairgrounds in Virginia — Friday, July 20, 2007 — the start of a rainy Appalachian morning. Outside the gates, people lay in their trucks or in tents pitched along the grassy parking lot, waiting for their chance to have their medical needs treated at no charge — part of an annual three-day “expedition” led by a volunteer medical relief corps called Remote Area Medical.

 

     http://www.nytimes.com/2007/11/18/magazine/18healthcare-t.html?ref=health

 

2)      Direct Address Leads

 

Lawyer: Woman who got HIV wasn’t told organ donor was risk

By Charles Rex Arbogast USA Today

  

   A woman in her 30s who is one of the four organ transplant patients infected with HIV and hepatitis  was not told that the infected donor was high risk, and had previously rejected another donor “because of his lifestyle,” her attorney said.

 

http://www.usatoday.com/news/health/2007-11-16-hiv-transplant_N.htm

 

The magazine I like

ELLE

http://www.elle.com/

This magazine focuses on fashion, beauty, astrology, clothing brands, etc.

Obviously, the target audience is female, especially young-female adults.  They buy this magazine to keep or make them feel updated.

The writing style and tone is friendly and professional.  In addition, they use attractive words, such as “the latest”, “lovely”, to attract reader to pay attention or even desire to buy the items.

90-second television package

via email

45-second radio story

BODY WORLD 2

TALENT: GL

11-10-2007

An anatomical exhibition of real human bodies — BODY WORLDS — has amazed many people. Gunther von Hagens is the investor of Plastination and Creator of the BODY WORLDS exhibits. The exhibition focuses on the education of the human body, its function, diseases, and physical changes. About 200 anatomical specimens on display in the BODY WORLDS exhibitions are authentic.

 

[Cart No.: BODYWORLD1.wav

Time: 28s

Out-cue: “…exhibition is excellent.”

BODY WORLD 2 presents by The Tech museum of innovation in San Jose, California, from September 27, 2007 through January 26, 2008.

My “Real News” Story

You Know How Things Look Like Inside Your Body?  No, I Don’t Think So.

“It is the most amazing and remarkable exhibition I have ever been! The demonstration of the human bodies, the slices of the organs, I can even see an arm with just vessel, just blood vessel without any bones, muscles or skin!” Jeffery Kuo, student of San Francisco State University. 

BODY WORLDS are anatomical exhibition of real human bodies, which focus on the education of the human body, its functions, diseases, and physical changes (www.bodyworlds.com).  Gunther von Hagens is the inventor of Plastination and Creator of the BODY WORLDS exhibits.  There are three BODY WORLDS exhibitions are held currently.  BODY WORLD 1 and 3 are held at Charlotte, North Carolina and Saint Louis, Missouri.  BODY WORLD 2 presents by The Tech museum of innovation in San Jose, California, from September 27, 2007 through January 26, 2008.

According to the description on the website of the BODY WORLDS, all anatomical specimens on display in the BODY WORLDS exhibitions are authentic.  They belonged to people who declared during their lifetime that their bodies should be made available after their deaths for the qualification of physicians and the instruction of laypersons (www.bodyworlds.com).  

In the exhibition, you are able to see description boards next to each specimen to explain the differential function of our inside body in different conditions.  For instance, “The Baseball Player”, it is described as “… at full stretch, his upper body twisted in the follow-thought movement describes muscles… his shoulder is rotated so far to the left that the flat muscles of the trunk are completely stretched on the side and contracted on the others.”  Other than “The Baseball Player”, you can also find “The Ringman,” “The Skateboarder,” “The Ponderer,” “The Ballet Dancer,” “The Yoga Lady,” “The Flying Skier,” etc.

Besides, the different poses of the specimen, you can also examine many different slices from our body, such as “Horizontal slices through the thigh,” “Frontal slice though the hip joint,” “Horizontal cross-section of the thoracic cavity,” etc.  In addition, you can also study specimen in different anatomical display.  For instance, “The Autopsy Body”, it shows all the muscles just below the skin — what you can see are a specimen without any skin, just muscles.  And the most shocked anatomical specimen the writer personally thinks is “The Exploded Body,” which is an expanded body illustrates the overall structure of the human body: inner organs covered by bones, which, in turn are covered by muscles. 

According to The Tech museum of innovation website, BODY WORLDS features more than 200 authentic human specimens preserved through Plastination, including whole bodies, individual organs, and transparent body slices (www.thetech.com).  The identities, age and causes of death of the human specimens are not disclose in keeping with the donors wishes. 

“I can’t believe they are all real human bodies.  I really want to see the process of making the specimen.  I think that will be more interesting if they show some clips like the making of specimen. But overall, this exhibition is excellent.” Toshi Yamaha, student of a medical school.

 

BROADCAST NEWS STORY

CLIMBING RENT

45 SECONDS

BAY AREA RENTS ARE CLIMBING UP THE HILL!

ACCORDING TO REALFACTS OF NOVATO – WHICH TRACKS RENTS IN MOSTLY LARGE BUILDINGS ACROSS THE NATION – THE AVERAGE RENT FOR AN APARTMENT IN SAN FRANCISCO AND SAN JOSE HAS BOOSTED UP AROUND 12 PERCENT FROM ONE YEAR AGO.

ACROSS THE NINE COUNTIES, THE AVERAGE RENT WAS APPROXIMATELLY 15-HUNDRED-DOLLARS, UP NINE PERCENT FROM AROUND 14-HUNDRED-DOLLARS 12 MONTHS AGO. 

MANY ECONOMISTS SAID THAT CHANGES ARE NOT LIKELY TO HAPPEN IN THE NEAR TERM… IT COULD BE YEARS BEFORE HOME VALUES STABILIZE.  IF THE ECONOMY CAN WEATHER THE HOUSING DOWNTURN AND BAY AREA FIRMS CONTINUE HIRING, THAT COULD ADD MORE PRESSURE TO THE RENTAL MARKET.

- 30 –

Broadcast Style Exercise

 

PLANNING TO TRAVEL FOR HOLIDAY? YOU’D BETTER CHOOSE AND PURCHASE ON A “RIGHT” DAY.

NORTHWEST AIRLINES ANNOUNCED TODAY THAT IT IS CUTTING ITS DOMESTIC FARES BY UP TO 40 PERCENT FOR HOLIDAY TRAVELLERS.

ACCORDING TO THE CEO OF NORTHWEST AIRLINES — FRANK DEWITT — THEY LIKE TO THINK OF IT AS A HOLIDAY GIFT TO THEIR CUSTOMERS.

TICKETS MUST BE PURCHASED BY FRIDAY FOR TRAVEL BETWEEN NOVEMBER 12 AND JANUARY 14 IN THE LOWER 48 STATES — ALASKA AND CANADA.

DISCOUNTS VARY DEPENDING ON TRAVEL DATES AND ARE NOT AVIALABLE ON CERTAIN POPULAR DAYS, INCLUDING NOVEMBER 23, NOVEMBER 26, DECEMBER 23 AND DECEMBER 26.

WITH THE DISCOUNTED, NON-REFUNDABLE FARES, A PASSENGER COULD TRAVEL ROUND-TRIP BETWEEN BOSTON AND SAN FRANCISCO FOR 400 DOLLARS ON CERTAIN DAYS.

 

(- 30 – )

Broadcast Lead

A MAN ESCAPED FOR 24 YEARS FINALLY GOT CAUGHT! CHRISTOPHER MELVIN HOLLAND RAPED AND MURDERED A 17-YEAR-OLD GIRL IN 1983. HE IS NOW CHARGED WITH MURDER AND THE SPECIAL CIRCUMSTANCE THAT THE KILLING HAPPENED DURING A RAPE, MAKING HIM ELIGIBLE FOR THE DEATH PENALTY IF CONVICTED.